Executive Sessions: How AI Is Changing Customer Behavior

Thursday, November 19, 2026 (11–11:30 a.m. US/Eastern)
Virtual

How AI Is Changing Customer Behavior

Mark Schaefer, Executive Director, Schaefer Marketing Solutions

AI is rapidly changing how customers discover information, evaluate solutions, and engage with suppliers. Mark Schaefer will explore what these shifts mean for marketing and sales leaders in the scientific industry, including how to remain relevant, credible, and differentiated as customer behavior evolves.

ALDA Executive Sessions are focused 30-minute virtual discussions for senior leaders across ALDA member companies. Each session is open to all members, who can self-select based on subject relevance.

About the Speaker:

Mark Schaefer is a globally recognized author, keynote speaker, futurist, and business consultant. He teaches graduate marketing classes at Rutgers University and has written 12 best-selling books. Mark’s new book, Audacious: How Humans Win in an AI Marketing World, describes an essential framework for businesses to stand out and be seen in a noisy world.

His many global clients include Pfizer, Cisco, P&G, Dell, Adidas, and the US Air Force.

For more information, please contact:

Carol Starke
Manager, Meetings & Administration
Analytical, Life Science & Diagnostics Association (ALDA)
Phone: (703) 647-6361
Email: CStarke@thealda.org