Executive Session Thursday, November 19, 2026 (11am - 11:30am US/Eastern)

How AI Is Changing Customer Behavior
Mark Schaefer, Executive Director, Schaefer Marketing Solutions

AI is rapidly changing how customers discover information, evaluate solutions, and engage with suppliers. Mark Schaefer will explore what these shifts mean for marketing and sales leaders in the scientific industry, including how to remain relevant, credible, and differentiated as customer behavior evolves.

ALDA Executive Sessions are focused 30-minute virtual discussions for senior leaders across ALDA member companies. Each session is open to all members, who can self-select based on subject relevance.

Related Web Pages and Sites:
Register Here

For more information please contact:

Carol Starke
Manager, Meetings & Administration
Analytical, Life Science & Diagnostics Association (ALDA)
Phone: (703) 647-6361
Email: CStarke@thealda.org